After years of free news one of the UK's biggest regional newspaper firms is to start charging for content.
Of course, they should have done this from the outset but now the move is doomed to failure.
A whole generation has been brought up to expect this content for nothing and pereceptions cannot be reverse-engineered. Blogging will rise in the area and community news sites will thrive.
I'm sure Rupert Murdoch will be watching the Whitby Gazette with interest in the coming weeks.
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