£1,000 rail fare

The first £1,000 rail fare has been 'discovered' in the UK.
It's Newquay in Cornwall to Kyle of Lochalsh (right) in Scotland - and I daresay it's not a direct connection.
This is a 704-mile journey by road.
The petrol costs would be around £150 and you could buy an old banger for about £100. Then since you could MOT, tax and insure it for £200 you'd surely have to be mad to buy this ticket.
Are there enough mad folk out there to make it worth their while offering this?
There's probably a journalist planning his trip right now.